Led a comprehensive social media rebranding for a local apartment complex, crafting all copy for weekly posts and collaborating with team members to design strategic monthly content calendars. Spearheaded the production of engaging content that showcased community events, resident perks, and local lifestyle, driving higher engagement and follower growth. Partnered with local businesses and organizations to secure valuable partnerships, adding value for residents and boosting the complex’s community presence. Through consistent, on-brand messaging and creative visuals, successfully redefined the apartment's social identity and cultivated a stronger connection with the target audience.