At The Licursi Group, I managed content calendars and created daily social media content—including stories, main feed posts, and short-form videos—for brands like Slice, Gorilla Grip Gloves, Digz, Grease Monkey Gloves, AWP Gear, Brinks Locks, and Brinks Commercial Locks. I adapted brand voice to resonate with diverse audiences, from crafty teachers and garden lovers to fishermen, locksmiths, handymen, and B2B professionals. I designed graphics, wrote platform-specific copy, and responded to DMs to maintain strong community engagement. One post earned a 2,200% spike in engagement, and my contributions consistently boosted brand visibility and built authentic connections across platforms.